Branding & Content Creation

Currently I am a freelance content creator and designer. I can help you shape your brand, set your consumer tone, your ideal buyer, define your brandbook, brand values, and build your best suited social media plan. I love designing visual identities, new concepts and campaigns by incorporating my multimedia knowledge. I also offer packaging and merchandising design services :)

Here is some of my work! For further questions or inquiries contact me via email or Instagram.


Project I. Mai Wei, Fashion Brand


About the Project


Mai Wei is a colombian based fashion brand that I’ve been working with since February 2024. When the founder and designer contacted me she had her brand values, brand’s essense, references, and inspiation, but she didn’t know how to get them accross in social media. 

Her project was very recent, and her Instagram looked very simple, with only studio pictures in her feed, so there was a lot of space for creativity.


Media & Proposals


Above you can see the media I have created for Mai Wei. Some of my proposal are to show the brand’s inspiration, their poems, materials, behind the scenes, and to put more emphasis on the clothing’s details.



Brand Tone 


We worked together creating a fictional persona for Mai Wei to set the brand’s tone and the voice we were going to use in social media. We came up with a misterious woman in her fourties, who walks like art, and speaks like poetry. Her taste looks simple and minimalistic at plain sight, but the people who know, catch every intentional detail that’s put into her outfits and designs. She has a soft spot for japanese culture, haikus, and sake, and might seem bitter and mean, but truth is she is just trying to figure out the many thoughts that come at once to her mind. A woman of museums and runways, of culture and art.

       


Project II. Candelilla, Storytelling Show & Workshops

About the Project


Candelilla is a costarican storytelling project that offers workshops and invites the public to different show formats. I recently started working with them, when the founder and host wanted to relaunch and rebrand the project. They had been in a two year pause, and wanted the brand to feel fresh and new. 

Brandbook


Since this was a rebrand project, the best way to start and to have clear decisions is by building a brandbook. I took inspiration from standup comedy and late show references such as spotlights, brickwalls, neon lights, bold fonts, and fun colors. We also wanted to incorporate a brand mascot, so we introduced Story, a mouth holding a microphone stand. 

In the brandbook I delivered a selection on typographies, a color palette, icons, possible design variations, poster mockups, slogans, and instructions of how to use all of these elements.

Media & Proposals


Above you can see the media I have created for Candelilla. Some of my proposals are to introduce weekly story prompts on Instagram stories, post video stories, and to use social media platforms as a way to expand the storytelling community.


Don’t hesitate to contact me!


Let’s chat :)